It feels like I did this ages ago, I just forgot that it was live. This is a homepage for a unique investment experience class run through the Mendoza College of Business.

I tried to suggest the idea of a big stock board with a lot of information flying around on a bunch of different screens, hence the repeated square elements in the header and footer. The blurry blue numbers image in the top right is an iStock image. I drew the blue line in the header, representing ideal portfolio performance over time in Illustrator and then placed it Photoshop to add in the little sliver of drop shadow where the line meets the large blue main branding area on the far left.

I’m pleased with the way the buttons turned out in this design. I think they have a nice tactile quality and I like how they echo the basic shape of the repeated square elements in the header. I did the AIM “logo” off the cuff because I needed something to fill that header area that was more graphical then a simple type treatment of “Applied Investment Mechanics,” which is our typical modus operandi in such situations.

This was constructed in Photoshop. The main header font is Clarendon. As always, if you’re interested in seeing my other site designs, check out this set on Flickr. Or you can hit the “Gallery” link above (now that the aftershocks from my abortive foray into styling my own CSS have been finally ironed out of the Gallery styling, that is).