iStockphoto is not “Crowdsourcing,” and Twitter doesn’t owe anyone jack.
Quick. Without looking: what does the bird look like on the Twitter homepage?
(No, we haven’t been through this before.)
Okay…so you’re picturing the bird on Twitter’s homepage in your head. Does it look like either of these birds?

If you answered “yes,” you’re incorrect. Go check out twitter.com and take a look. I’ll wait.
…
I bring it up because the bird that actually holds court on twitter.com is the subject of this interesting article on crowdsourcing from Wired.com. Crowdsourcing as it relates to Graphic Design is the process of farming out design work to potentially hundreds of designers then giving the client the option of paying for the design they like best. If you “win” you get paid. If you don’t get selected you get bupkis. As you can probably predict, crowdsourcing is extremely popular in the Graphic Design community. The only problem with the Wired story about crowdsourcing is that the bird graphic on the homepage of Twitter.com isn’t an example of crowdsourcing.
The bird you see on the homepage (and to be fair, this is clearly discussed in the article), is from iStockphoto.com. iStock is a place for average, everyday designers and photographers to post whatever stock imagery and illustrations that they want in the hopes that someone will buy them for royalty free use. Submitting imagery to the site is entirely voluntary and the barrier to entry is low, meaning that the market is crowded and the competition is fierce.
Frankly: “Tough shit.”
If your work is valuable it will rise to the top, just like it does in any true market. If you suck, you suck. No one will buy your stuff and you’ll limp home battered and tear-stained. iStock is insanely competitive and insanely cheap compared to Corbis.com and other stock photography licensing sites in the market, but what it clearly is not is crowdsourcing.
If iStock functioned like a crowdsourcing service it would have users describe the photograph or illustration that they have in mind and indicate the price that they are willing to pay for it. Then, budding young photographers looking for some side money or for their big break, (and, presumably, lacking the foresight to realize that they are shortchanging themselves), will go out and try to take that specific shot. The site user would then select the shot that they want and pay only that photographer/illustrator the agreed upon fee.
Twitter did not contact iStock photo and say “we need a picture of a white bird on a brown branch with curliques at the end, we’re willing to pay $6. Go!” What they did was visit a royalty free stock imagery site and purchase the rights to use one of the files completely in accordance with the terms of use and the expectations of the original designer.
There are, literally, hundreds of thousands of websites out there that use imagery found at iStock because it is a cheap, easy and convenient alternative to premium sites that charge hundreds of dollars and put all sorts of restrictions on the use of their imagery. If you spend any notable time perusing the iStock catalog you start to see their images flash up all over the internet. That’s actually the market limitation on iStock: you can get a great image there super cheap, but you can’t restrict its use unless you pay a fair price to do so, meaning you always run the risk of seeing “your” image used elsewhere, but i digress…
In conclusion (somewhere, my high school english teacher just experienced an involuntary eye twitch), the crowdsourcing debate will continue to rage, but this is not a good field on which to have the battle. Twitter licensed a stock image. That’s it.
-oAk-





