I love this site, because I am painfully aware how easy it is to get carried away with a design and throw in a bunch of superfluous elements that don’t need to be there. This site is hot largely because this is what a plumbing and heating company’s homepage should look like and this is the content it should include. No more. No less. The service number’s even in the upper right hand corner in big yellow digits, just waiting to comfort my red, swollen, tear filled eyes after an hour and a half of bailing water out of my basement at three in the morning. 

I am in no way surprised that this site was put together by Astuteo, a design studio out of Wisconsin the homepage of which I discovered last month. (It’s currently the front-runner in the much coveted “Inspiration for oAk’s Impending Homepage Redesign” awards).

It’s easy to design cool, informative, beautiful sites for rock bands and amusement parks (and University Sustainability Initiatives). You really gotta take your hat off to designers who can roll up the metaphorical sleeves and make a site this sharp for a plumbing and heating firm.

It’s impossible to hit this homepage and NOT think “Professional Operation.” Well done.